Larry Hugick, 59, of Princeton, NJ, died suddenly on Sunday September 22, 2013, at Meadowlands Hospital in Secaucus, NJ.

Larry was Chairman of Princeton Survey Research Associates International. He was a nationally recognized expert in public opinion, pre-election polling, and policy research. He led the PSRAI team in conducting work for the Pew Research Center related to politics and social trends. Since 2000, he has served as a regular exit poll analyst for NBC News. From 1989 to 2010 he conducted regular polling on politics, policy and lifestyle issues for Newsweek magazine. For the past decade at PSRAI he has conducted surveys on a wide range of health and health care topices for the Kaiser Family Foundation, The Robert Wood Johnson Foundation, Prevention magazine and many other clients. At the state level, he has done regular polling in Pennsylvania about policy issues for the Pew Charitable Trusts and IssuesPA, and major social research in Massachusetts for MassINC.

Before joining PSRAI in 1993, Larry spent 15 years at The Gallup Organization, where he was Managing Editor of The Gallup Poll and led polling efforts for major newspapers, including Newsday and The Chicago Sun-Times. Larry's research studies of "rally events" and presidential approval and problems in polling on biracial elections have received national media attention. He has appeared on CNN, MSNBC, CNBC, PBS and NPR as a commentator about polling and public opinion. He was also a council member of the Princeton Future organization and as such, performed pro bono work for the community. He is a past president of the New Jersey Chapter of AAPOR and was a frequent speaker at national AAPOR conferences. He was a graduate of Dickinson College.

Larry was a Renaissance man who enjoyed gourmet cooking, fine art, literature, organic gardening, walking with his wife and dog, following his favorite teams: the Mets and Jets, and spending time with family and friends.


He was the only son of Irene and the late Henry Hugick of Plymouth, Pa. Larry is survived by his wife, Christine, his sons Peter and Mark, his mother Irene, a sister Bonnie Skelly and her husband Tom of Seattle, WA, a niece Leah and nephew Tommy, and a host of aunts, uncles, cousins, and friends.

The funeral will be a Mass of the Resurrection at St. Paul RC Church, 214 Nassau St, Princeton, NJ, at 11 am on Thursday, September 26, 2013, to be followed immediately by a reception in the church community center. There will be no calling hours.

In lieu of flowers, donations may be made in his name to Home Front of Lawrenceville, the Crisis Ministry of Mercer County or the Health Care Ministry of Princeton.